Our Brand Guide was developed to assist the Project LeanNation team and franchise partners as they prepare graphics in any form for internal and external communications. These brand guidelines provide us with essential tools necessary to ensure greater consistency among the brand’s printed and electronic publications, advertising, and social media presence.
From a branding perspective, everything outlined in these guidelines is strategic, intentional, and important to the strength of the overall PLN branding objectives. We can achieve this uniformity by using the brand fonts, colors, and brand-associated logos, and employing messaging and design elements in a similar manner. We want all PLN communication, ads, and social posts to share a common look, identifying them as coming from PLN, further amplifying the equity of our brand.
Our brand guidelines provide a comprehensive manual for anyone who uses our brand and its components in their work, including employees, partners, designers, and marketing agencies.
